About

Building on a Legacy of Leadership

Benefit from more than two decades of leadership and innovative thinking in the sports industry.

About

Building on a Legacy of Leadership

Benefit from more than two decades of leadership and innovative thinking in the sports industry.

Company History

Since 1996 we have helped sports and entertainment properties and their sponsors grow their bottom line. As a recognized, respected, and trusted partner of the biggest names in sports, we understand the business of sports and sports fans better than anyone else. In 2018 we became a part of the MarketCast Group companies, which work collaboratively with marketing, development, and insights executives across industries and around the world to deliver best-in-class analytics, data-driven research, and consumer understanding.

Company History

Since 1996 we have helped sports and entertainment properties and their sponsors grow their bottom line. As a recognized, respected, and trusted partner of the biggest names in sports, we understand the business of sports and sports fans better than anyone else. In 2018 we became a part of the MarketCast Group companies, which work collaboratively with marketing, development, and insights executives across industries and around the world to deliver best-in-class analytics, data-driven research, and consumer understanding.

How Turnkey Stands Out

True Objectivity

We are a global, objective, third-party market research agency providing an unbiased and unencumbered view of sports partnerships and fan experiences.

Let Data Drive Engagement

We know what moves the needle. We have the richest database of benchmarks in the sports industry, spanning all major sports leagues.

Turn Insight into Action Plans

Our tenured staff are experts in turning research into data-driven, actionable strategy.

We Specialize in the Sports Industry

We deliver focused expertise that helps advance business goals.

From research tailored to uncover the insights you require, to the independent third-party valuation of sponsorships, to the strategic advice that powers brand growth, Turnkey delivers the business intelligence you need to advance your goals. We are deeply engaged with the sports industry, sports fans, and the brands that sponsor sports. We deliver best practices and documented insights — eliminating guesswork to help create a strategic foundation for future growth.

We Specialize in the Sports Industry

We deliver focused expertise that helps advance business goals.

From research tailored to uncover the insights you require, to the independent third-party valuation of sponsorships, to the strategic advice that powers brand growth, Turnkey delivers the business intelligence you need to advance your goals. We are deeply engaged with the sports industry, sports fans, and the brands that sponsor sports. We deliver best practices and documented insights — eliminating guesswork to help create a strategic foundation for future growth.

Benefit From a Deep Bench of Talent

Our leaders have raised the level of play in sports marketing for decades.

Our team is rounded out with visionaries, statisticians, and utility players. We are equipped to solve the toughest business problems with the backing of industry-leading research.

Haynes Hendrickson
General Manager
Read Bio

Haynes Hendrickson

General Manager

University of Vermont
BS Marketing

The trust and respect associated with the Turnkey brand are my metrics for success.

Not all fans are created equally. What drives them to engage with their favorite sports teams and entertainment options varies greatly. Haynes has deep experience helping clients identify those passion points and develop efficient ways to speak and market to fans.

Haynes manages the day-to-day growth of Turnkey Intelligence. He also leads business development efforts with properties and rightsholders. Haynes is involved in a wide range of qualitative and quantitative studies. He plays a key role in translating the insights of analysts into action steps for clients.

Haynes’ career in sports started with the Philadelphia Phillies in 1995.  He then worked for Kroenke Sports Enterprises (Colorado Avalanche, Denver Nuggets). He joined Turnkey in 2005.

Haynes is very involved in his local community through non-profits and youth sports. He resides in his hometown with his wife and two children. Haynes describes himself as a “wannabe endurance athlete” and has 13 marathons and a 70.3 Ironman under his belt.

Tony Ponturo
Executive Vice President, Strategy & Consulting
Read Bio

Tony Ponturo

Executive Vice President, Strategy & Consulting

Villanova University
BA Economics

A leader is only a leader if people want to follow.

Tony believes that the most important elements of business are trust, integrity, and listening to consumers and fellow associates.

As EVP of Strategy, Tony and his team help brands develop strategic plans by providing them with Turnkey Intelligence research and the consumer’s perspective. He also evaluates the proper values of sponsorships and aligns sports sponsorship assets and programs with consumers.

Tony has more than 30 years of experience in marketing, media, and sports and entertainment. For 17 years, he was the president and CEO of Anheuser Busch’s in-house media and sports agency, Busch Media Group, where he was responsible for investing $600 million per year in media, sports teams, sports leagues, and associations. He has been recognized as one of the top 15 most influential voices in sports and is a Broadcasting & Cable Hall of Fame honoree.

Tony is passionate about Broadway. He’s produced seven Broadway shows and developed three sports shows from concept to opening night. He enjoys golf, museums, and the lifestyle of New York City.

Nikolay Panchev
Senior Vice President, Research
Read Bio

Nikolay Panchev

Senior Vice President, Research

University of Massachusetts, Amherst
MS Sports Management
American University in Bulgaria
BA Business Administration

There is nothing a team of bright people who enjoy working together can’t achieve.

Nikolay leads the teams responsible for all work product and client deliverables and is a key contributor to Turnkey’s business development efforts. In addition to designing research solutions that meet objectives and budgets, he is focused on communicating fact-based narratives that guide clients’ next steps and provide concrete answers to “So what?” and “Now what?”

Nikolay specializes in analyzing and explaining the behavior of sports fans and live audiences for top sponsors and properties. With close to two decades of experience in quantitative and qualitative research methods, he leads key projects on sponsorship effectiveness, brand positioning, and customer experience.

Nikolay’s professional experience spanning three countries includes market research, event management, and CPG brand marketing. His background provides rich context and appreciation for the unique environments and personal traits that motivate consumer behavior.

Nikolay equally enjoys a good conversation during a run and trash talk on Philadelphia’s basketball courts. An avid music fan, his perfect night out includes exploring the local and global live music scenes.

Michael Mayle
Executive Vice President, Technology
Read Bio

Michael Mayle

Executive Vice President, Technology

Temple University
BS Computer Science
Drexel University
MS Software Engineering

The engineering of a solution is one of my greatest skills. I really enjoy breaking down a problem or a project into the logical steps that are needed to bring it to a successful conclusion.

By keeping the company’s technological capabilities on the cutting edge and removing all barriers to a smooth user experience, Michael provides the most capable analysis of the data and outcomes that Turnkey Intelligence delivers to its clients.

Michael’s focus is providing the best tools available to his company and teammates and serving the overall technical objectives of users and clients. He’s built and headed teams that developed and implemented all of Turnkey’s technology products. He’s served as an internal consultant to all departments on the technical aspects of products and projects.

Michael has been a part of the Turnkey team since 2007. Prior to that, he worked at Disc Makers, a company serving the needs of independent musicians. He started his professional life in the Navy, serving as a nuclear reactor operator aboard the USS Bainbridge (CGN-25).

In his spare time, Michael enjoys seeing live local music and is an avid movie fan. He also has a weak spot for yard sale guitars and currently has over 20 in his “collection”.

Simon Brandon-Lai
Director, Data Science Solutions
Read Bio

Simon Brandon-Lai

Director, Data Science Solutions

Florida State University
PhD Sport Management
Temple University
MS Sport & Recreation Management
University of Exeter
MS Sport & Health Sciences
Oxford Brookes University
BA Sport & Coaching

I love my work because it never stands still. It’s the best part about working with really smart people — we’re always collaborating on new ideas and challenging each other to think creatively.

As Turnkey Intelligence’s data science lead, Simon connects the dots between business challenges, analytics, and actionable insights for clients. This requires not only great data but also the translation of that data into compelling stories that resonate with people and drive change.

Simon develops advanced data products, oversees an extensive network of benchmarks, and manages a team of data analysts. He also leads Turnkey’s sponsorship valuation work, assessing fair market value of opportunities and providing strategic guidance for property and brand clients.

Coming from a background in academic research, Simon combines scientific rigor with industry experience to deliver insights that clients can count on. His articles on consumer behavior, branding, and sponsorship have been featured in academic and trade publications.

Outside of work, Simon agonizes over Philadelphia sports, listens to true crime podcasts, and forces his dogs to wear sweaters.

Leigh Buwen
Senior Manager, Research Operations
Read Bio

Leigh Buwen

Senior Manager, Research Operations

The Pennsylvania State University
BS Marketing

Dedication, dependability, and devotion open doors. I strive to be one of those special human beings who uses the fullness of her talents to do her very best.

Leigh facilitates and oversees day-to-day research projects, including questionnaire design, programming, testing, and survey launch. She is responsible for panel management and quality control of data received from panel companies. Her most recent focus in quantitative studies has been on sponsorship-related projects.

She began her market research career in her home state of Florida at Profile Marketing Research. She then relocated to New Jersey and was fortunate to find Turnkey Intelligence where she has continued to grow in her career.

Leigh enjoys spending time with her husband and two children, working out, and cheering on her Penn State Nittany Lions.

Danielle Byrd
Vice President, Brand Consulting
Read Bio

Danielle Byrd

Vice President, Brand Consulting

MBA/MS Sport Management, University of Massachusetts, Amherst
BA Integrated Marketing Communications, Pepperdine University

We grow through our experiences and make the world better by sharing our stories with other people.

Humans are storytellers. Turnkey Intelligence uses data to tell stories about how different elements of the sports and entertainment world interact with one another.

As the VP of Marketing Partnerships, Danielle serves a strategic advisory as well as brand sales role. She ensures that her clients reach their target consumers, activate every asset, and achieve partnership objectives. She is a proven utility player on projects from onsite research to white space analyses. Her passion lies in creating powerful stories using insights that the Turnkey team uncovers.

Danielle began her career at Pepperdine University where she helped implement student and alumni engagement programs. During graduate school, she interned with the USOC on their Road to Rio mobile marketing tour. Prior to joining the Turnkey team, she helped launch Octagon’s new business response team.

“Travel, run, repeat” is the mantra that Danielle lives by. She’s been to 48 countries and 45 states and makes a point to hit the pavement in every new city she visits.

Jaclyn Cranston
Associate Director, Research Operations
Read Bio

Jaclyn Cranston

Associate Director, Research Operations

University of Dayton
BS Sport Management (Marketing and Spanish Minors)

My mom always said, ‘Prior preparation prevents poor performance.’ Keeping that in mind, I ask many questions throughout the project lifecycle to make sure every detail is covered.

Jaclyn and her team handle the behind-the-scenes operations of all quantitative and qualitative custom research projects, including survey programming, fieldwork management, quality assurance, data processing, and qualitative recruitment. She develops best practices across the operations team to ensure the quality and efficiency of research projects.

Having served in a variety of roles at Turnkey Intelligence for the past ten years, Jaclyn’s breadth of knowledge has made her the unofficial coordinator between departments.

Jaclyn’s favorite activities include being outside with her kids and husband, running, and binge-watching TV while her kids sleep.

Erin Davison
Manager, Research
Read Bio

Erin Davison

Manager, Research

University of Central Florida
Master of Sport Business Management
University of Central Florida
MBA
The College of Wooster
BA Mathematics

I like to remind myself that there is always something more to learn. If I approach my work with a new perspective, I’ll be able to solve problems that I might not have known were there.

As a researcher with the data science team, Erin makes sense of data for clients; helps to perfect methodologies, algorithms, and other advanced analyses; and seeks innovative uses of Turnkey’s constantly growing supply of data. Erin has worked on a variety of custom projects for teams, leagues, and brands, including the Philadelphia Eagles, Major League Soccer, NBC Sports, and General Motors. She’s worked on studies ranging from fan engagement and satisfaction to brand health and sponsorship evaluation.

Erin pursued a Ph.D. in theoretical math at UC Riverside before shifting focus to applied math. She served a year with AmeriCorps before returning to graduate school at UCF where she tracked industry hiring trends and worked with UNICEF and college athletic programs to raise awareness of human trafficking.

As a former NCAA soccer player, Erin loves playing soccer as often as possible. She enjoys training for ultramarathons, reading, hot yoga, and a glass of red wine during the nightly news.

Robert Grobmyer
Director, Research
Read Bio

Robert Grobmyer

Director, Research

University of Massachusetts, Amherst
MBA/MS Sport Management
University of Virginia
BS Cognitive Science
University of Virginia
BS Psychology

Solving a problem does not always involve knowing the right answer. It's often more important to know the right person to ask for help. Collaboration and communication are the methods for idea generation.

As director of Research, Rob oversees and executes all facets of studies, including survey writing, daily in-season tasks, advanced analysis, and reporting. He is also responsible for client communication with the league office. Rob manages the NFL account and the Voice of The Fan project. He has conducted research for the NBA sponsorship study and New York Road Runners, and he’s worked on the NFL Kickoff, Draft, and Super Bowl studies.

At the University of Virginia, Rob worked in a cognitive science research laboratory. This experience helped shape his desire for learning and the research process. After managing a tennis facility, Rob took his passion for sports to graduate school and found a home at Turnkey Intelligence shortly thereafter.

Outside of the office, you can find Rob engaged in a fiercely competitive game of cornhole or a casual tennis match. He also enjoys trips to the brewery for an IPA.

Erika Gunerman
Vice President, Property Consulting
Read Bio

Erika Gunerman

Vice President, Property Consulting

James Madison University
BS Sport Management

Listen first and speak second. There’s a reason we have two ears and one mouth! Asking key questions is the most important step when determining solutions.

The first step of any new engagement is to understand. Then back track from the desired answer or outcome to determine the best path.

As vice president of Property Consulting, Erika leverages research and analytics to answer the pressing questions and achieve the business objectives of properties across the sports and entertainment space. She identifies the needs of these properties, works to understand their businesses, and recommends ways that Turnkey Intelligence can apply its services and offerings and provide actionable data and insights.

Erika has worked in many areas of the sports industry, including non-profit organizations, college athletics, professional sports teams, vendors, and agencies.

Outside of Turnkey, Erika is a food and wine lover and a fitness enthusiast. She was a collegiate gymnast and has been involved in sports since childhood. She spends most of her free time exploring the restaurants of Philly and working out.

Christina Latyn
Vice President, Research
Read Bio

Christina Latyn

Vice President, Research

Rutgers University
MBA
New York University
BA Economics (Mathematics, Psychology, and Marketing Minors)

I always try to put myself in the mindset of my client and deliver the service and insights that I would want.

As vice president of Research, Christina services clients and manages full-service quantitative and qualitative custom research projects. She has helped properties and leagues improve the fan experience and ticket member satisfaction. She also works with brands and properties to measure the effectiveness of partnership engagements and discover the activations that move the needle. She has an eye for numbers and a professional curiosity about what drives consumers and conversations.

Christina started her career in the research department at Madison Square Garden. She then worked at Keller Fay Group, a word-of-mouth marketing research firm, where she managed client relationships at Fortune 500 companies, prepared reports, and spearheaded a new international tracking study.

In her personal time, Christina enjoys cooking, crafting, and spending time with her family and friends, especially if it’s at the beach.

Mark Ramacciotti
Research Operations Specialist
Read Bio

Mark Ramacciotti

Research Operations Specialist

Temple University
MS Sport Business
Temple University
BS Kinesiology

Communication and teamwork are the two simplest yet most effective tools in creating a positive and operative work environment.

Mark enjoys working with clients to understand their objectives. He caters each interaction to meet their desired goals.

As a manager of Research, Mark focuses on logistics, including survey programming, data organization, and panel management. He works on multiple year-over-year studies and runs Network projects, which include Gameday Experience and STM Renewal surveys for professional and collegiate leagues.

While in graduate school, Mark worked for Sport Industry Research Center and handled a longitudinal assessment of six non-profit organizations in the Philadelphia area. He has experience in a variety of settings within the market research field, such as data analysis, reporting, survey programming, data cleansing/manipulation, and panel management.

Although he’s lived in Philadelphia for ten years, he is a loyal and die-hard Pittsburgh sports fan. He enjoys watching cheesy horror movies, playing soccer, and hiking the trails of Manayunk.

Reuben Schwartz
Data Analyst
Read Bio

Reuben Schwartz

Data Analyst

University of Central Florida
BS Economics (Sport Business Minor)

I always carry forward a growth mindset and a positive attitude. Learning doesn’t stop after school or at a certain age. I will continue learning throughout my entire life.

Reuben creates meaningful and actionable insights out of disorganized and messy compilations of numbers and data. These insights lead to new ideas and improvements for the internal team as well as clients.

As a data analyst, Reuben maximizes the efficiency of internal processes and completes client requests for data analysis. He focuses on mass organization of company data through data warehousing, allowing Turnkey to benchmark certain KPIs for a wide variety of categories and store data effectively. He also creates automated data solutions through scripts to complete various tasks.

Reuben entered the field of research and analytics following graduation. He’s learned a tremendous amount about the role that agencies play within the marketing space.

He is an avid gamer and follows the eSports scene intently. Reuben competes primarily in sports video games, especially the NHL series, and is extremely involved in the hockey eSports community.

Jacob Stein
Manager, Research
Read Bio

Jacob Stein

Manager, Research

Temple University
BS Sport and Recreation Management

My genuine curiosity and affinity for collaboration with others drive me to find insights and solutions. I'm always looking to better understand trends as the industry evolves.

Jacob strives to optimize experiences and partnerships. He aims to fully understand problems set before him, convey data in actionable contexts, and help organizations better interpret their relationships with fan bases and corporate partners.

Working collaboratively with clients and coworkers, Jacob executes market research projects through survey design, data visualization, and reporting. He also manages on-site projects and day-to-day research operations. His focus is league-wide projects on sponsorship measurement, as well as ticket member and event experience.

Jacob came to Turnkey Intelligence as an intern during college and has been with the company ever since. Prior to Turnkey, he worked in positions with University of Pennsylvania Athletics and The Liacouras Center where he gained insights in event logistics and fan experience.

Jacob is an avid distance runner and a die-hard Boston Red Sox fan. He enjoys comedy in many forms, discovering new music, and spending time with his dog.

Cullen Thompson
Director, Research
Read Bio

Cullen Thompson

Director, Research

Temple University
MS Sport Analytics
Sacred Heart University
BS Sport Management

Listen with curiosity, speak with honesty, and act with integrity.

Just as no two teams are equal, no two sponsorships are the same. Cullen prides himself on listening to the client’s needs and developing custom research that quantifies success and gets at the “why.”

As director of Research, Cullen helps brands, properties, teams, and agencies understand and evaluate sponsorship success. He’s executed research for automotive, FSP, insurance, and technology partners at premier U.S. sporting events, including the Super Bowl, CFP National Championship, and U.S. Open. He has significant experience with turning data into insights and understanding fans’ mindsets.

When he’s not at work, you can find Cullen playing with his pups, rooting for the Red Sox, and enjoying life with his wife.

Brett Wall
Director, Marketing & Client Services
Read Bio

Brett Wall

Director, Marketing & Client Services

Temple University
MS Sport Business
The Pennsylvania State University
BA Public Relations
BS Recreation, Parks, & Tourism Management

When developing new ideas, come in with an open mindset. During the creative process, no idea is a bad idea — no matter how outlandish it may seem.

As director of Marketing & Client Services, Brett oversees the day-to-day functions of marketing. He develops client and contact relationships, and he identifies new and innovative opportunities to spread the Turnkey brand. He also assists clients with questions regarding Surveyor, Turnkey’s do-it-yourself surveying system, and the Audience Portal.

Brett has a diverse background that involves facilities, public relations, event management, and research. He draws from his vast experiences to provide different points of view, solve problems, and provide insights.

Brett has been involved with ultimate frisbee for over ten years as both a player and a coach. When not playing ultimate, you can find Brett enjoying a nice IPA, being outdoors, or cooking.

We’d like to hear from you.

Welcome to the new Turnkey Intelligence website! Looking for our Audience Portal Login?Click Here