April TSP: SportsBiz Execs Say Football Provides Most Appealing In-Game Betting

1. Which sport provides the most appealing in-game/event betting opportunities?

Football – 41%
Basketball – 15%
Baseball – 14%
Golf – 9%
Motorsports – 3%
Hockey – 2%
Tennis – 2%
Soccer – 1%
Not sure / No response – 13%

2. Legalized sports betting will have ________ effect on TV viewership of sports events.

A very positive – 27%
A moderately positive   66%
No – 6%
Not sure / No response 1%

3. Legalized sports betting will most increase sports engagement rates among this generation of sports fans:

Millennial – 39%
Gen X – 25%
Baby Boomers – 13%
Gen Z – 12%
Not sure / No response – 11%

4. Which of the following stakeholders should be involved in the oversight of sports gambling? (Select all that apply)

Sports leagues – 59%
Independent officials – 58%
Government – 54%
Casino/sportsbook – 43%
Player unions – 29%
Not sure / No response – 1%

5. State governments that legalize sports betting are doing ___________ for their constituents.

The right thing – 75%
The wrong thing – 15%
Not sure / No response – 10%

6. Thinking of your most memorable live event experience in the past five years, which of the following areas, besides the event itself, had the biggest impact on making that experience positive?

Venue design – 35%
Food and beverage amenities – 31%
Venue technology – 15%
Staff service – 14%
Not sure / No response – 5%

7. Which of the following features is most important to the design of a new sports venue?

Speedy ingress/egress – 29%
Plenty of social gathering spaces for casual interaction – 22%
Food and beverage service speed and convenience (e.g., in-seat service, mobile ordering) – 19%
Wi-Fi connectivity – 18%
Audio/video technology – 12%
Not sure / No response – 0%

8. Does your organization have a good grasp on how to market to and engage Millennial consumers?

Yes – 53%
No – 28%
Not sure / No response 19%

9. Which of the following sports leagues is most in need of reevaluating how it seeks to connect with a Millennial audience?

MLB – 39%
PGA Tour – 28%
NASCAR – 16%
NFL – 5%
NHL – 2%
NBA – 2%
MLS – 1%
Not sure / No response 7%

10. The business practices of which sports industry stakeholder group most need to evolve to capture the attention of Millennial fans?

Properties – 62%
Media – 22%
Sponsors – 11%
Not sure / No response – 5%

11. Which of the following potential changes by the PGA Tour and the LPGA would be most effective at growing their popularity? (Select all that apply)

Mic-ing up the players and caddies – 67%
Encouraging a more casual tournament atmosphere – 38%
Increasing the pace of play – 35%
Having men’s and women’s competitions at the same time – 14%
Reducing the number of rounds or holes played – 9%
Shortening the season – 7%
Not sure / No response – 11%

12. A combined PGA Tour/LPGA Tour event is…

Long overdue – 24%
An idea with potential – 44%
Not a good idea – 25%
Not sure / No response – 7%

13. Did the recent rules changes in golf make watching the sport more appealing to you?

Yes – 14%
No – 34%
N/A – not aware of the rules changes in golf – 48%
Not sure / No response – 4%

One Question on the Lighter Side:

14. How many March Madness brackets do you expect to fill out this year?

None – 29%
1 – 39%
2 – 22%
3+ – 10%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 18%
6 – Very optimistic – 32%
5 – Somewhat optimistic – 33%
4 – Neither optimistic nor pessimistic – 9%
3 – Somewhat pessimistic – 6%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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