August TSP: SportsBiz Execs Say Student-Athlete Likeness Use and Playoff Expansion to Dominate College Football Storylines

1. What is the top story to watch in the upcoming college football season?

Evolution of student-athlete name/likeness/image rules – 40%,
Talk of College Football Playoff expansion – 30%
Conference realignment – 8%
The Transfer Portal – 8%
ACC Network launch – 5%
Implications from in-venue alcohol sales or lack thereof – 4%
Not sure / No response – 9%

2. Student athletes should be _________ to earn money from their names, likeness or image.

Allowed – 67%
Not allowed – 27%
Not sure / No response – 6%

3. How does the US Women’s World Cup victory affect your interest in domestic women’s soccer competitions (e.g., NWSL, NCAA soccer)? Would you say in the next 12 months you are…?

More likely to follow such competitions – 20%
As likely to follow such competitions as before – 66%
Less likely to follow such competitions – 9%
Not sure / No response – 5%

4. The recent NBA free agent moves are generally _____________ for the league’s popularity.

Very good – 31%
Good – 43%
Bad – 16%
Very bad – 6%
Not sure / No response – 4%

5. Athletes in which league are best positioned to build a company or a career off the field?

NBA – 52%
NFL – 12%
MLB – 11%
NASCAR – 7%
NHL – 3%
MLS – 1%
Not sure / No response – 14%

6. What is the most valuable asset of athletes who own entertainment production companies?

Marketing – 35%
Raising capital – 35%
Concept/content development – 22%
Not sure / No response – 8%

7. If given the opportunity, would you invest in an entertainment production company like the ones owned by LeBron James, Kevin Durant and Kobe Bryant?

Yes – 30%
No – 53%
Not sure / No response – 17%

8. If you were consulting a sports management program on an area of specialization, which of the following areas would you recommend?

Research and analytics – 45%
Sales – 18%
Sponsorship – 11%
CRM and data warehouses – 9%
Marketing – 6%
Law – 4%
Facility management – 4%
Not sure / No response – 3%

9. Which of the following is the most important factor students should consider before enrolling in a sports management program?

In-market internship opportunities for students – 25%
The program is part of a business school – 26%
The faculty has extensive industry experience – 17%
The reputation of the program – 15%
Extended alumni base – 15%
The program specializes in a field of the sports industry – 2%
Not sure / No response – 0%

10. Which tennis major offers the best onsite experience for fans?

US Open – 28%
Wimbledon – 21%
Australian Open – 3%
Roland Garros – 1%
Not sure / No response – 47%

11. Which of the following should be the USTA’s short term priority to grow the sport of tennis in the US?

Double down on promoting the youth development program, Net Generation – 34%
Help make the sport more accessible to lower income consumers – 21%
Invest in developing top players on the men’s side – 16%
Support the growth of non-major tournaments in the US – 10%
Speed up the development of the National Tennis Campus in Orlando, FL – 5%
Not sure / No response – 14%

12. How much do you know about the following USTA programs or efforts?

Familiarity with USTA Net Generation, US Open Fan Week and USTA National Campus

13. Nick Kyrgios is a polarizing tennis player, known equally well for his raw talent and his antics (arguing with refs, underhand serves, giving up points, etc.). In your opinion, his persona and style of play have ________ on the popularity of tennis.

A positive effect – 29%
No effect – 28%
A negative effect – 20%
Not sure / No response – 23%

One Question on the Lighter Side

14. What is your favorite summer vacation?

The beach – 54%
A foreign city/destination – 25%
The mountains – 15%
Staycation – 6%
Not sure / No response – 0%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 15%
6 – Very optimistic – 36%
5 – Somewhat optimistic – 34%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

Confidence in personal sports business over the next 12 months

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