August TSP: SportsBiz Execs Say Trump Tweet Boosted LeBron’s Image

1. Recently, Donald Trump posted a disparaging tweet about LeBron James. As a result of this incident and the circumstances surrounding it, LeBron James’ image _________.

…received a boost – 62%
…was unaffected – 32%
…received a blow – 4%
Not sure / No response – 2%

2. Which of the following will be the biggest story during the 2018 NFL season?

Anthem protests – 51%
TV ratings – 23%
Player safety – 19%
Affordable experience trend started by the Falcons – 2%
Rams and Chargers gaining support in LA – 2%
International games / potential expansion – 1%
Not sure / No response – 2%

3. In your opinion, how does the controversy surrounding the NFL anthem protests alone affect TV viewership among the following segments of NFL fans?

[fusion_table]

Negative effect / lower ratings No Effect Positive effect / higer ratings Not Sure
Fans under 35 years old 16% 71% 9% 4%
Fans 35-54 years old 58% 33% 2% 7%
Fans 55 and older 87% 7% 3% 3%

[/fusion_table]

4. As a whole, which potential expansion market presents the biggest upside for the NFL?

UK – 38%
Mexico – 29%
Canada – 24%
Not sure / No response – 9%

5. Which of the following is most likely to happen in the next five years?

There is no NFL franchise in London – 55%
London is awarded an expansion franchise – 24%
An NFL franchise relocates to London – 14%
Not sure / No response – 7%

6. Which of the following presents the biggest challenge to an NFL franchise based in London?

Scheduling and logistical concerns – 53%
Concerns about sustained support from local fans – 18%
Players’ / NFLPA’s stance on the idea – 11%
Time zone’s effect on TV viewership – 11%
Tax implications for ownership and players – 4%
Not sure / No response – 3%

7. This person deserves more credit for the Patriots’ success in the last 15 years:

Belichick – 60%
Brady – 31%
Not sure / No response – 9%

8. Improvements in which area would most enhance the experience of premium seating customers in sports?

Experiential benefits (e.g., field passes, mascot visits) – 49%
Venue access / logistics – 18%
Food and beverage – 14%
Ticket transferability – 10%
Service on non-event days – 4%
Not sure / No response – 5%

9. In your opinion, which attribute in each pair should be included if designing the “optimal premium seating concept”?

[fusion_table]

Field level seats Suite on second or third level
62% 38%

 

In-seat F&B service Dining area
55% 45%

 

Traditional ballpark fare High-end dining options
12% 88%

 

Pre-game field access Talent meet & greets
58% 42%

 

All-inclusive F&B (built into cost) Pay-as-you-go F&B
84% 16%

 

[/fusion_table]

10. What grade would you give businesses which buy premium seating on their efforts to measure ROI?

A – 4%
B – 19%
C – 30%
D – 16%
F – 6%
Not sure / No response – 25%

11. In ten years the NBA’s partnership with MGM is more likely to be seen as…?

A trailblazing move – 52%
Inconsequential – 29%
A move in the wrong direction – 5%
Not sure / No response – 14%

One Question on the Lighter Side:

12. Which of the following is your go-to summer cocktail?

Margarita – 41%
Mojito – 18%
Daiquiri – 5%
Gin Fizz – 2%
Cuba Libre – 2%
Not sure / No response – 32%

13. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 36%
5 – Somewhat optimistic – 32%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 8%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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