February TSP: SportsBiz Execs Say 20 Years From Now Sports Betting Will be Known for Boosting Fan Interest

1. In 20 years, when we look back at the moment sports betting was broadly legalized in the U.S., it will most likely be associated with…

Boosting fan interest in many sports – 52%
Opening a new lucrative sponsorship category – 34%
Creating financial hardship for segments of the population – 10%
Not sure / No response – 4%

 

2. Which of these rugby leagues or competitions are you aware of? (Select all that apply)

Rugby World Cup – 46%
USA Sevens – 44%
Six Nations Championship – 23%
National Rugby League – 17%
Major League Rugby – 15%
Gallagher Premiership Rugby – 3%
None of these – 31%

 

3. In the past two years, have you done either of the following? (Select all that apply)

…watched a professional / international rugby event on TV – 19
…attended a professional / international rugby event – 4%
Neither  – 79%

 

4. Which of the following is most important for successfully starting an MLS franchise?

Sizable fan groups locally – 40%
Owner with deep pockets – 19%
Downtown stadium location – 16%
High youth soccer participation rates locally – 13%
Star players on roster – 6%
Not sure / No response – 6%

 

5. Does MLS offer a better TV product than any of the following sports leagues? (Select all that apply)

NASCAR – 38%
NHL – 14%
MLB – 10%
NCAA Basketball – 3%
NCAA Football – 3%
NBA – 2%
NFL – 1%
No, it does not – 43%
Not sure / No response – 15%

 

6. Does MLS offer a better product for live game attendees than any of the following sports leagues? (Select all that apply)

NASCAR – 36%
MLB – 28%
NFL – 17%
NHL – 14%
NBA – 10%
NCAA Football – 9%
NCAA Basketball – 8%
No, it does not – 27%
Not sure / No response – 24%

 

7. The bigger obstacle to growing the popularity of MLS in the U.S. comes from…?

The popularity of non-soccer leagues in the U.S. – 50%
The popularity of foreign soccer leagues in the U.S. – 42%
Not sure / No response – 8%

 

8. Which of the following is the best path to growing the popularity of MLS?

Recruiting more stars in their prime – 27%
Organically growing the quality of play over time – 24%
Investing in the success of the Men’s National Team – 21%<>Better marketing / promotion of the league – 9%
Franchise expansion into more U.S. markets – 8%
Removing player salary restrictions – 2%
Not sure / No response – 9%

 

9. To what do you most attribute the year-over-year TV ratings increase in the NFL?

Toned down political controversies – 41%
More competitive games – 22%
On-field success of teams in big TV markets – 20%
Breakout rookie performances – 8%
Fewer injuries to star players – 3%
Not sure / No response – 6%

 

10. College Football benefits the most when its National Championship is held in the…

South – 57%
Midwest – 12%
Northeast – 5%
West – 4%
Not sure / No response – 23%

 

11. How would you grade Jim France’s leadership of NASCAR since August 2018, when he assumed the interim CEO role?

A – 9%
B – 12%
C – 13%
D – 7%
F – 1%
Not sure / No response – 58%

 

12. If you were in charge of NASCAR, which of the following to-do’s would fall on your priority list? (Select all that apply)

Better marketing the sport’s young drivers – 32%
Shortening the season – 31%
Re-engaging top sponsors – 29%
Simplifying the rules of competition / rankings – 25%
Working with tracks to improve the race day experience – 25%
Adding more road or “ro-val” races to the schedule – 15%
Not sure / No response – 30%

 

13. If you were a sponsor in NASCAR, in 2019 you plan to…

Reduce your involvement or exit the sport – 50%
Maintain the level of your sponsorship – 19%
Increase your investment – 8%
Not sure / No response – 23%

 

One Question on the Lighter Side:

 

14. What is most important for a successful Super Bowl watch party?

Company – 52%
Food and drinks – 26%
Audio-visual technology – 10%
Matchup – 10%
Not sure / No response – 1%

 

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 15%
6 – Very optimistic – 35%
5 – Somewhat optimistic – 36%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

More Polls

December TSP: SportsBiz Execs Expect 13% of Student Athletes to Immediately Generate Income From Their Name, Image and Likeness

Read Poll

November TSP: SportsBiz Execs Say “Fair Pay to Play” Act Could Have a Negative Effect on College Sports

Read Poll

October TSP: SportsBiz Execs Say Sports Content Not Among the Top Reasons for Subscribing to OTTs

Read Poll

Become a Turnkey
Sports Poll Member

Looking for our Audience Portal Login?Click Here