January TSP: SportsBiz Execs Look at the Challenges Sports Leagues Face as They Try to Engage the Fan of the Future

1. What is the biggest challenge for sports leagues as they build strategies to engage the fan of the future?

Cost of attending live sporting events – 43%
Time commitment to attend live sporting events – 27%
Decline in live TV viewing habits – 16%
Rise of esports and other non-traditional sports – 7%
Declining youth sports participation rates – 7%
Not sure / No response – 0%

2. Which of the following mainstream sports leagues is most popular among the following age groups?

3. Which of the following new sports facilities would you most like to visit when they open?

Allegiant Stadium, Las Vegas Raiders – 40%
SoFi Stadium, LA Rams and Chargers – 40%
Globe Life Field, Texas Rangers – 11%
Lockhart Stadium, Inter Miami CF – 3%
Not sure / No response – 6%

4. Which of the following will most be in focus when developing the next wave of live event facilities? (Select top 3)

Spaces for social interaction – 65%
Cellular / Wi-Fi networks – 41%
Premium amenities / seating areas – 39%
Dining experience – 26%
Parking and building ingress / egress – 21%
Augmented reality or virtual reality technology – 20%
Seat comfort – 14%
Videoboards / scoreboards – 11%
Not sure / No response – 3%

5. Billionaire Steve Cohen has reached a deal to purchase a controlling stake of the Mets from Fred Wilpon within five years. How would the delay in transferring ownership of the franchise affect the Mets? (Top mentions)

Negatively – 42%
No effect – 32%
Positively – 15%
Not sure / No response – 11%

6. In your opinion, what is the most prominent NFL sponsor?

AB InBev* – 25%
Pepsi – 14%
Gatorade – 6%
Nike – 6%
Verizon – 6%
Visa – 4%
Microsoft – 3%

*Budweiser 11%, Anheuser-Busch 8%, Bud Light 6%

7. Where does Miami, FL rank as a Super Bowl host city?

One of the top three host cities – 52%
Outside of the top three, but still a worthy host city – 33%
The best host city – 6%
Not a great host city – 4%
Not sure / No response – 5%

8. How has the popularity of the following Super Bowl broadcast elements changed over the last 10 years?

9. Which Super Bowl halftime show from the past 10 years was the best?

2014 – Bruno Mars, Red Hot Chili Peppers – 27%
2017 – Lady Gaga – 16%
2015 – Katy Perry, Lenny Kravitz, Missy Elliott – 13%
2016 – Coldplay, Beyoncé, Bruno Mars, Mark Ronson – 11%
2018 – Justin Timberlake – 8%
2013 – Beyoncé, Destiny’s Child – 5%
2011 – The Black Eyed Peas, Usher, Slash – 4%
2012 – Madonna, LMFAO, M.I.A., Cee Lo Green – 3%
2010 – The Who – 2%
2019 – Maroon 5, Travis Scott, Big Boi – 1%
Not sure / No response – 10%

 

One Question On the Lighter Side:

10. How long have you been a Turnkey Sports Poll panelist?

This is my first year – 11%
2-3 years – 17%
4-5 years – 21%
6-10 years – 22%
11-15 years – 17%
16+ years – 9%
Not sure / No response – 3%

 

11. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 15%
6 – Very optimistic – 34%
5 – Somewhat optimistic – 38%
4 – Neither optimistic nor pessimistic – 7%
3 – Somewhat pessimistic – 6%
2 – Very pessimistic – 0%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

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