January TSP: SportsBiz Execs Predict Sports Betting to be Biggest Storyline of 2019

1. The biggest sports business story of 2019 will most likely be related to this league, sport or topic…

Sports betting – 49%
Esports – 9%
NFL – 8%
Streaming rights – 7%
NCAA – 6%
Upstart pro football leagues – 6%
Sports TV ratings – 3%
NBA – 3%
NASCAR – 3%
MLB – 2%
MLS – 1%
Soccer – 1%
NHL – 0%
IndyCar – 0%
Fight sports – 0%
Not sure / No response – 2%

2. In 2019, sponsorship revenue from sports betting will make it ___________ sponsorship category in professional sports.

The leading – 2%
A top 5 – 28%
A top 10 – 40%
A top 20 – 24%
An unimportant – 3%
Not sure / No response – 3%

3. Which of these sports will receive the biggest influx of new sponsorship dollars in 2019?

Esports – 40%
NBA – 19%
NFL – 19%
MLS – 8%
MLB – 5%
NHL – 3%
Not sure / No response – 6%

4. At the end of 2019, which of the following esports properties will have attracted larger audiences for their respective competitions?

Overwatch League – 28%
League of Legends – 17%
Not sure / No response – 55%

5. When all of these are completed, which venue would you most like to visit?

New Raiders Stadium in Las Vegas – 38%
New LA Rams/Chargers Stadium – 32%
Chase Center, Golden State Warriors – 22%
New Cincinnati FC Stadium – 2%
Allianz Field, Minnesota United FC – 2%
Fiserv Forum, Milwaukee Bucks – 1%
Not sure / No response – 3%

6. If you were the owner of a professional sports team, where would you choose to build its venue?

In a central, downtown location with limited opportunity for adjacent real estate development – 63%
In a location in the suburbs where there is ample opportunity for adjacent real estate development – 34%
Not sure / No response – 3%

7. Should professional sports teams receive public funding for the construction or renovation of their venues?

Yes – 61%
No – 36%
Not sure / No response – 3%

8. What should be the lifespan of a sports venue?

Less than 10 years – 0%
10-19 years – 9%
20-29 years – 40%
30-39 years – 33%
40-49 years – 6%
50+ years – 11%
Not sure / No response – 1%

9. What is your favorite part of the Super Bowl?

The game – 48%
The social experience – 32%
The commercials – 15%
The food – 3%
Not sure / No response – 2%

10. Hosting the Super Bowl abroad is a…

Good idea – 23%
Bad idea – 75%
Not sure / No response – 2%

11. Which of the following new professional football leagues will be around five years from their respective launch? (Select all that apply)

XFL, led by Vince McMahon – 22%
Alliance of American Football (AAF), led by Charlie Ebersol – 19%
American Flag Football League, led by Jeff Lewis – 18%
Not sure / No response – 43%

12. If you were the Commissioner of an upstart professional football league, which of the following moves would you be most likely to make?

Position the league as an NFL developmental / minor league – 43%
Place franchises in non-NFL cities – 32%
Build rosters with ex-NFL/college stars – 19%
Promote a patriotic brand image – 2%
Not sure / No response – 4%

13. Will the launch of three new professional football leagues stimulate growth in youth football participation rates?

Yes – 18%
No – 74%
Not sure / No response – 8%

One Question on the Lighter Side:

14. Your New Year’s resolutions tend to be related to your…

Personal improvement – 38%
Health – 33%
Career development – 7%
N/A – new year’s resolutions are not my style – 22%
Not sure / No response – 0%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 38%
5 – Somewhat optimistic – 33%
4 – Neither optimistic nor pessimistic – 12%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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