July TSP: SportsBiz Execs Say Power 5 Football Coaches Have the Most Power in the Athletic Departments

1. Which of the following university employees at a typical Power 5 conference athletic department has the most power?

Football coach – 60%
Athletic Director – 20%
University President – 18%
Men’s Basketball coach – 2%
Not sure / No response – 0%

 

2. Which of the following stakeholder groups is the most influential in college athletics?

Athletic directors – 26%
Coaches – 21%
Media executives – 18%
Conference commissioners – 16%
University presidents – 11%
Apparel brand executives – 6%
Marketing agencies – 1%
Not sure / No response – 1%

 

3. Who is best at putting into effect diversity and inclusion initiatives in sports?

Teams – 24%
Leagues – 23%
Special interest groups (e.g., WISE) – 18%
Brands – 13%
Athletes – 8%
Media / trade publications – 3%
Not sure / No response – 13%

 

4. In your opinion, what diversity and inclusion initiatives in the sports industry have been the most effective?

Formal HR and hiring guidelines (e.g., the “Rooney Rule” in NFL) –25%
Employee programs – 20%
Publicity of such initiatives – 14%
Networking groups – 12%
Conferences – 3%
Not sure / No response – 26%

 

5. Which league and its teams have the most work to do to promote a culture of inclusivity and equal opportunity for women and minorities?

NASCAR – 31%
NFL – 20%
NHL – 17%
NBA – 10%
MLB – 8%
MLS – 2%
Not sure / No response – 13%

 

6. Which of the following tactics would most improve the level of service at concession stands at sporting events?

Offering staff bonus based on fan experience ratings – 48%
Having ongoing training during the season – 18%
Offering annual retention bonus for staff – 13%
Ensuring a minimum wage of $15/hour for staff – 12%
Not sure / No response – 9%

7. Investing in which of the following tactics to improve fans’ F&B experience at sporting events would most improve overall fan satisfaction?

Faster speed of service – 35%
Better quality of food and beverages – 32%
Better staff attitude / customer service – 19%
Better variety of food and beverages – 11%
Not sure / No response – 3%

 

8. The concessions staff at which major sports venue in the US offers the best customer service?
(Write-in; Top mentions)

Mercedes-Benz Stadium – 4%
American Airlines Center – 2%
AT&T Stadium – 2%
Barclays Center – 2%
Citizens Bank Park – 2%
T-Mobile Park – 2%
Petco Park – 2%
United Center – 2%

 

9. Which of the following soccer tournaments taking place this June and July do you plan on following the most?

FIFA Women’s World Cup – 73%
CONCACAF Gold Cup – 5%
Copa América – 2%
Not sure / No response – 20%

 

10. In the long term, the 2020 Tokyo Olympics will have a more positive effect on…

Tourism in Japan – 55%
Business and commerce in Japan – 16%
Neither – 23%
Not sure / No response – 6%

 

11. How did hosting the Olympics change your perception of the following recent host countries, if at all?

One Question on the Lighter Side:

 

12. If you could wave a magic wand and remove forever one in-game entertainment element at sporting events, which of these would you do away with?

“Make Some Noise” cards / prompts – 27%
The Kiss Cam – 26%
Playing Guns N’ Roses’ Welcome To the Jungle in the last period – 18%
The Noise-o-meter – 14%
The T-shirt Cannon – 6%
Not sure / No response – 9%

 

13. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 19%
6 – Very optimistic – 34%
5 – Somewhat optimistic – 31%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 7%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

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