June TSP: SportsBiz Execs Say OTT Providers Expected to Bid for Live Sports Over Social Media Companies

1. Who will more aggressively bid on live sports

OTT content providers (Amazon Prime, Netflix, etc.) – 77%
Social media companies (Twitter, Facebook, etc.) – 19%
Not sure / No response – 4%

2. Who is the face of the US Women’s National Soccer Team?

Alex Morgan – 48%
Carli Lloyd – 8%
Megan Rapinoe – 6%
Ali Krieger – 2%
Tobin Heath – 2%
Other – 1%
Not sure / No response – 33%

3. Which of the following will be the biggest sports business story related to this summer’s FIFA Women’s World Cup?

USWNT lawsuit over equal pay – 45%
TV ratings and coverage – 26%
Marketing campaign for the 20th anniversary of the 1999 US Soccer team’s win – 8%
Attendance figures – 5%
Sponsor activations and impact – 1%
Not sure / No response – 15%

4. How does the USWNT lawsuit against US Soccer over equal pay affect your interest in the World Cup this summer?

More interested – 11%
No effect – 74%
Less interested – 11%
Not sure / No response – 4%

5. Recently several MLB teams introduced subscription-based season ticket plans that guarantee standing room only tickets (with options to upgrade) to all home games in the season for an affordable flat monthly fee. The tickets are available only through the team’s mobile app and can’t be transferred or sold.

Would you consider this a good or bad deal from the perspective of fans and teams?

6. In which of the following leagues is the subscription-based ticketing plan concept most likely to become popular next?

MLS – 44%
NBA – 19%
NFL – 15%
NHL – 11%
Not sure / No response – 11%

7. What is the biggest benefit to teams rolling out subscription-based season ticket plans?

New / younger fan development – 50%
Ancillary gameday revenue (concessions, parking, merchandise) – 17%
Fan behavior data (fans get their tickets only through the team’s mobile app) – 16%
Ticket sales revenue – 11%
Not sure / No response – 6%

8. What effect, if any, do subscription-based ticketing plans have on the value of regular season ticket plans?

Its potential impact is overblown – 40%
It will have a groundbreaking effect – 29%
Not familiar with 5G technology – 18%
Not sure/No response – 23%

9. Which of the following professional leagues is doing the best job of supporting the development of its sport at the youth level?

MLS – 31%
MLB – 24%
NBA – 20%
NHL – 8%
NFL – 6%
Not sure / No response – 11%

10. What is the biggest benefit of youth sports participation??

Social skills development – 43%
Work ethic development – 34%
Exercise – 22%
Pursuit of a college athletics / pro sports career – 0%
N/A – there is no benefit – 1%
Not sure / No response – 0%

11. Which of the following areas of oversight most causes DI Athletic Directors to lose sleep?

Compliance – 42%
Student athlete behavior – 26%
Fundraising – 25%
Student athlete graduation rates – 2%
Not sure / No response – 5%

12. How many years does it typically take a new Athletic Director to change the culture of the program he/she takes over?

1 – 6%
2 – 33%
3 – 45%
4 – 7%
5+ – 3%
Not sure / No response – 6%

13. The lack of diversity among DI Athletic Directors is more pronounced when it comes to…?

Gender – 56%
Race / ethnicity – 26%
Not sure / No response – 18%

14. How do you expect the NFL Draft to fare next year in Las Vegas compared to the success of the event in Nashville in 2019?

More successful – 37%
As successful – 47%
Less successful – 14%
Not sure / No response – 2%

15. What will be the effect of the controversy surrounding the 2019 Kentucky Derby winner on the public’s interest in the other two Triple Crown races this year?

Negative – 51%
No effect – 25%
Positive – 19%
N/A-not aware of the controversy – 2%
Not sure / No response – 3%

16. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 10%
6 – Very optimistic – 37%
5 – Somewhat optimistic – 35%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 7%
2 – Very pessimistic – 3%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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