March TSP: SportsBiz Execs Say ACC Offers Best Regular Season College Basketball Games & Competition

1. Which college basketball conference usually offers the best regular season games and competition?

ACC – 46%
Big 10 – 15%
Big East – 12%
Big 12 – 8%
SEC – 5%
Pac-12 – 2%
Not sure / No response – 12%

2. Which non-conference network does the best job of promoting college basketball during the regular season?

ESPN – 62%
CBS – 14%
Fox – 7%
NBCSN – 3%
Not sure / No response – 14%

3. Which of the following factors would most increase viewership of college basketball programming during the regular season?

Ensuring basketball student athletes spend at least two years in college before being NBA Draft eligible – 42%
Mid-season tournaments that produce several automatic March Madness bids – 29%
Increased promotion of college basketball gambling options – 10%
Expanding the March Madness field beyond 68 teams – 8%
Not sure / No response – 11%

4. Has the slow MLB free agent market in the last two years affected interest in the sport?

Hurt fan interest – 35%
No effect – 51%
Helped fan interest – 8%
Not sure / No response – 6%

5. Which of the following is more likely to help grow the popularity of the Miami Marlins locally?

A competitive team – 80%
Ownership’s outreach in the local market – 12%
Not sure / No response – 8%

6. Student athletes in revenue generating sports  __________ ample time to excel in the academic field they’ve chosen to pursue while in college.

Do not have – 61%
Have – 34%
Not sure / No response – 5%

7. Are college athletic departments genuinely committed to supporting student athletes’ academic and career development?

Yes – 47%
No – 47%
Not sure / No response – 6%

8. How much influence does the competitiveness of a Super Bowl have on NFL viewership the following season?

No influence – 61%
Moderate influence – 30%
Significant influence – 8%
Not sure / No response – 1%

9. What is your impression of the Alliance of American Football so far?

Better than expectations – 34%
According to expectations – 22%
Lower than expectations – 7%
N/A-I have not heard enough about the league to form an opinion – 25%
Not sure / No response – 12%

10. Who should be primarily responsible for helping professional players transition to the workforce after their playing career is over?

The players association / union – 77%
The league – 16%
The team(s) they played for – 3%
Not sure / No response – 4%

One Question on the Lighter Side:

11. Have you ever taken a day off to watch the start of March Madness?

Yes, at least once – 36%
Yes, every year – 10%
No – 54%

12. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 17%
6 – Very optimistic – 37%
5 – Somewhat optimistic – 33%
4 – Neither optimistic nor pessimistic – 7%
3 – Somewhat pessimistic – 5%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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