May TSP: Majority of SportsBiz Execs in Favor of Men’s and Women’s Teams Pay Proportionate to Revenue

1. The U.S. Men’s and Women’s national teams in sports like soccer, basketball, volleyball, etc. should respectively receive…

Pay that is proportional to the revenue the Men’s/ Women’s teams respectively generate – 59%
Equal pay, regardless of the revenue the Men’s/Women’s team generate – 34%
Not sure / No response – 7%

2. U.S. Soccer sponsor Luna Bar recently provided the funds to close the pay gap between the Women’s and Men’s U.S. Soccer Teams. The marketing effect on Luna Bar’s brand from this effort will be more significant among this consumer segment:

U.S. Soccer fans – 65%
The general public in the U.S. – 23%
Not sure / No response – 12%

3. At the end of April, you’ll look back and say that the biggest event this month was:

The Masters – 72%
NCAA March Madness – 15%
Start of MLB Season – 6%
Start of the NBA Playoffs – 3%
Start of the NHL Playoffs – 3%
NFL Draft – 1%
WrestleMania 35 – 1%
Boston Marathon – 0%
Not sure/No response – 0%

4. What is your opinion on the following statements related to promoting green/sustainability initiatives in sports?

5. Which of the following NCAA basketball conference tournament combinations of sponsor-property represents the best brand fit?

Phillips 66 – Big 12 – 17%
TIA – Ivy League – 14%
Jeep – Big East – 12%
New York Life – ACC – 12%
Air Force Reserve – Mountain West – 9%
SoFi – Big Ten – 8%
Aaron’s – AAC – 1%
Not sure/No response – 27%

6. In the last six months, have you streamed a live sporting event on your phone via your data plan (not via Wi-Fi)?

Yes – 53%
No, and I haven’t wanted to – 33%
No, but I would have if it were a practical option – 14%

7. Which area of sports business will be affected the most by the advent of 5G technology and the related faster and more reliable wireless networks?

At event experience – 35%
Fan engagement – 31%
Media rights – 24%
Not sure/No response – 10%

8. Which of the following statements best represents your opinion of the arrival of 5G technology?

Its potential impact is overblown – 40%
It will have a groundbreaking effect – 29%
Not familiar with 5G technology – 18%
Not sure/No response – 23%

9. Compared to last season, the broader NHL league and team marketing efforts in 2018 – 19 have been…

Less prominent – 24%
As prominent – 32%
More prominent – 21%
Not sure / No response – 23%

10. Which are of analytics has a bigger impact on a pro sports team’s bottom line?

Business analytics – 57%
Player analytics – 41%
Not sure/No response – 2%

11. What is the title of the top data analytics staffer at the average pro sports franchise?

Manager or Director – 47%
Vice President – 36%
Senior Vice President – 8%
C-Suite – 1%
Not sure / No response – 1%

12. How many people work in data analytics/business intelligence roles at the average pro sports franchise?

Average – 6

13. If you were a league commissioner and it was an option to do so, would you share athlete performance data like hear-rate during games as part of broadcast or online stats?

Yes – 39%
No – 59%
Not sure/No response – 24%

14. In light of recent news reports and allegations surrounding Conor McGregor, what is he to the UFC marketing team?

A marketing liability – 41%
A marketing asset – 35%
Not sure/No response – 24%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 13%
6 – Very optimistic – 32%
5 – Somewhat optimistic – 34%
4 – Neither optimistic nor pessimistic – 12%
3 – Somewhat pessimistic – 6%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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