November TSP: SportsBiz Execs: Big 12 Could Benefit the Most from Adding New Member

1. Which Power 5 conference can benefit the most from adding new members?

Big 12 – 37%
ACC – 18%
Pac-12 – 1%
Big 10 – 9%
SEC – 6%
Not sure / No response – 19%

2. Which of the following scenarios for the evolution of the Power 5 conferences would you most like to see?

Expansion to a Power 6 or Power 7 scenario –  30%
Status quo – 29%
Consolidation to a “Super League” with top 20-24 programs – 16%
Consolidation to a Power 3 or Power 4 scenario – 9%
Not sure / No response – 16%

3. Which of the following participants in recent conference realignment gained the most?

Rutgers – 19%
West Virginia – 17%
Utah – 13%
Louisville – 8%
Maryland – 6%
Nebraska – 5%
Colorado – 2%
Not sure / No response – 30%

4. Which of the following is the most popular non-Power 5 conference in college athletics?

American Athletic Conference – 31%
Conference USA – 12%
Atlantic 10 Conference – 11%
Ivy League – 10%
Mountain West Conference – 8%
West Coast Conference – 5%
Not sure / No response – 23%

5. Which of the following tactics would be most effective at ensuring fans are in their seats and contributing to a team’s home-field advantage?

Optimizing in-seat service –  39%
Expanding the concession stand capacity / speed of service – 20%
Devising strategies that motivate fans to arrive early – 19%
Limiting the amount of premium seating and social spaces in the lower bowl – 15%
Not sure / No response – 7%

6. When watching sports on TV and the camera pans the crowd and you see large swaths of empty seats, your first thought is…?

This team has attendance problems – 90%
These fans must be hanging out in lounges and other premium seating areas – 7%
Not sure / No response – 3%

7. If you were a team owner, would you rather emphasize …?

Offering great amenities and fan experience to maximize revenue – 73%
Having the most avid fans in seats closest to the field to enhance the home-field advantage – 27%
Not sure / No response – 0%

8. Teams in which of the following leagues have done the best job of adding or improving venue amenities without detracting from the team’s home-field advantage?

NBA – 26%
MLB – 20%
NFL – 17%
MLS – 16%
NHL – 10%
Not sure / No response – 11%

9. Which of the following is the biggest threat to teams’ home-field advantage?

Ever improving home-viewing experience – 48%
Rising cost of attendance – 42%
Increasing number of premium seating areas – 9%
Not sure / No response – 1%

10. For the next venue construction boom, what type of venue should pro sports properties be designing?

Small venues that offer an optimal at-event atmosphere and aesthetic on TV – 93%
Large venues that accommodate the maximum number of attendees – 7%
Not sure / No response – 3%

11. Enhancing which of the following areas would most positively impact the live event experience of female fans?

Restrooms – 43%
Social gathering areas – 25%
Protection from the elements – 16%
Concessions – 7%
Not sure / No response – 9%

12. The final stages of competition of which of the following fall season sports have you enjoyed the most so far?

MLB – 53%
PGA Tour – 18%
NASCAR – 8%
MLS – 6%
Professional tennis – 3%
IndyCar – 1%
Not sure / No response – 11%

13. USOC’s move to decertify USA Gymnastics…

Was the logical next step in the process 43%
Was overdue – 34%
Was not a good idea – 4%
Not sure / No response – 19%

One Question on the Lighter Side:

14. This Thanksgiving, you crave…

A baked turkey – 59%
A deep-fried turkey – 22%
Anything but turkey – 16%
Not sure / No response – 3%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 40%
5 – Somewhat optimistic – 33%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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