November TSP: SportsBiz Execs Say “Fair Pay to Play” Act Could Have a Negative Effect on College Sports

1. Recently California passed a law referred to as the “Fair Pay To Play” Act, which allows college athletes to monetize their name, image and likeness. How will this law affect college sports?

Negatively – 51%
No effect – 6%
Positively – 35%
Not sure / No response – 8%

 

2. If the “Fair Pay to Play” law or a variation of it is broadly instituted across the U.S., what would its effect be on corruption and NCAA compliance in college sports? Would you say that it would…

Increase corruption – 57%
Have no effect – 12%
Minimize corruption – 26%
Not sure / No response – 5%

 

3. Looking back, what has been the effect on fan interest of the FBI’s investigation into corruption in NCAA’s Division I college basketball programs?

Negative effect – 23%
No effect – 70%
Positive effect – 3%
Not sure / No response – 4%

 

4. How will the controversy surrounding Darryl Morey’s post on Hong Kong impact NBA’s business in China beyond the immediate short term? Would you say five years from now, its effect will be…?

Non-existent – 31%
Minor – 33%
Moderate – 24%
Significant – 8%
Not sure / No response – 4%

 

5. Which of the following would most help a leading esports league become part of the mainstream?

Ensure a broader presence on TV – 24%
Hold regular competitions in cities across the U.S. – 24%
Develop star athletes – 23%
Focus on developing fans 30+ – 13%
N/A-leading esports leagues are already part of the mainstream – 5%
Not sure / No response – 11%

 

6. Which of the following strategies has the biggest upside for esports streaming platforms like Twitch and Mixer?

Expanding the ad-based revenue model – 33%
Investing in physical arenas for esports – 23%
Introducing a subscription-based model – 17%
Not sure / No response – 27%

 

7. If you owned an esports franchise where would you build its home venue, assuming costs were the same?

Near college campuses – 38%
Downtown – 35%
Near other sports venues regardless of location – 15%
Not sure / No response – 12%

 

8. Owning premium seats in which of the following leagues generally delivers the best value for the money?

NBA – 37%
NFL – 25%
MLB – 18%
NHL– 7%
MLS – 5%
Not sure / No response – 8%

 

9. Which of the following types of premium seat holder benefits are most important for that segment of customers?

Upscale F&B experience – 35%
Comfort of premium seating area – 19%
Best sightlines of the playing field – 18%
Convenience of arrival/departure and stadium entry/exit – 16%
Access to players, management, team facilities – 11%
Not sure / No response – 1%

 

10. How has the popularity of the following combat sports evolved compared to where it was five years ago?

11. Which of these fight sports is more popular in the U.S. at the moment?

MMA – 77%
Boxing – 10%
Not sure / No response – 13%

 

12. Which of the following fight sports has done more to promote its female fighters?

Boxing – 3%
MMA – 87%
Not sure / No response – 10%

 

One Question On the Lighter Side:

13. Attending a 2019 international NFL game in which of the following cities would be more fun?

London – 87%
Mexico City – 11%
Not sure / No response – 2%

 

14. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 14%
6 – Very optimistic – 35%
5 – Somewhat optimistic – 34%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

 

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