October TSP: SportsBiz Execs Say Sports Content Not Among the Top Reasons for Subscribing to OTTs

1. Which of the following is the single best reason why you signed up for the streaming service you watch the most?

* Turnkey Sports Poll panelists subscribing to a streaming service.
** 1,000 U.S. sports fans subscribing to at least one streaming service with live sports (data collected in June 2019).

2. What impact has the recent proliferation of streaming services had on sports business?

3. Both NBA teams in LA made big moves this summer. What do you think will be their comparative popularity in the LA market this season?

Lakers more popular – 43%
Lakers slightly more popular – 23%
Equally popular – 14%
Clippers slightly more popular – 8%
Clippers more popular – 9%
Not sure / No response – 3%

4. And what do you think this same result look like 5 years from now?

Lakers more popular – 42%
Lakers slightly more popular – 24%
Equally popular – 10%
Clippers slightly more popular – 9%
Clippers more popular – 7%
Not sure / No response – 8%

5. Which of the following do the Clippers need most to become LA’s top NBA team in the next 20 years?

Winning the NBA title – 61%
Keeping All-Stars on its roster and attracting more of them – 19%
Their own home arena – 17%
N/A-They already are LA’s top NBA team – 1%
Not sure / No response – 3%

6. In light of recent early career retirements in the NFL by players like Andrew Luck, Calvin Johnson and NaVorro Bowman, do you expect in the next five years the frequency of these announcements to…?

Increase – 79%
Remain the same – 21%
Decrease – 0%
Not sure / No response – 0%

7. Which are the top two elelments in delivering exposure for a facility naming rights partner?

Number of events held at facility – 54%
Size of market – 45%
Sports league of the primary tenant – 44%
Integration into the venue (i.e., branded areas, ability to use product/service onsite) – 32%
Amount of foot / vehicular traffic around the facility – 9%
Not sure / No response – 1%

8. A naming rights partnership best delivers on the following objective:

Growing the company’s share of mind nationwide – 48%
Promoting and strengthening a company’s local roots – 39%
Meaningfully engaging consumers who walk through the turnstiles – 9%
Not sure / No response – 4%

9. Through which of the following leagues would you expect a training facility naming rights partner to receive the best exposure?

NFL – 47%
MLB (spring training facility) – 26%
NBA – 19%
NHL – 2%
Not sure / No response – 6%

10. Which of the following is the leading Spanish-language network for sports programming?

Univision – 36%
Telemundo – 18%
ESPN Deportes – 16%
Fox Deportes – 6%
Not sure / No response – 24%

11. Recently Sinclair purchased a collection of regional sports networks from Disney for a lower price than originally estimated. Which of the following statements best describes what that means for the market of sports TV media rights?

It shows softening of the market for regional sports media rights – 53%
It is a fluke based on specific circumstances – 21%
This was the first step in the bursting of the bubble – 11%
Not sure / No response – 15%

12. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 15%
6 – Very optimistic – 38%
5 – Somewhat optimistic – 28%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 6%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

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