October TSP: SportsBiz Insiders Name Coach K the Face of College Basketball

1. Which one person is the face of college basketball? (Write-in; Top 5 mentions shown)

Mike Krzyzewski – 55%
Dick Vitale – 6%
John Calipari – 4%
Jay Bilas – 3%
Roy Williams – 3%

2. Which of the following is the most influential stakeholder group in college basketball?

Head coaches – 32%
NCAA – 26%
Media partners – 17%
Apparel companies – 14%
Athletic directors – 5%
Agents – 2%
Student athletes – 2%
Not sure / No response – 2%

3. The top 50 college basketball schools would be better off selling their sponsorship and media rights…?

Through an agency – 51%
Themselves – 42%
Not sure / No response – 7%

4. The Los Angeles ’28 organizing committee (LA 2028) has set a goal of selling $2.5B in domestic sponsorships for the Summer Games. Will it achieve its goal?

Yes – 61%
No – 30%
Not sure / No response – 9%

5. Relaxing which of the following IOC sponsorship rules would offer LA 2028 a better opportunity to reach its sponsorship goal?

Allowing corporate names on venues and uniforms – 54%
Allowing competing brands in the same category to secure the rights locally and globally – 38%
Not sure / No response – 8%

6. If LA 2028 were to reach its sponsorship goal, the investment will primarily come…?

From new sponsorship spending – 58%
At the expense of existing sponsorships – 36%
Not sure / no response – 6%

7. If fight sports were to switch their business model from pay-per-view to OTT subscriptions, it will most likely ________ their viewership.

Increase – 48%
Decrease – 20%
Have no impact on – 14%
Not sure / No response – 18%

8. So far, which of the following properties has done the best job of taking advantage of partnerships with OTT content providers?

WWE – 31%
UFC – 11%
Boxing as a whole – 4%
None of these – 13%
Not sure / No response – 41%

9. Did the UFC 229 post fight brawl help or hurt UFC’s brand?

Hurt – 35%
Helped – 34%
Not sure / No response – 31%

10. Ten years from now, which of the following leagues will boast the highest average franchise value?

MLB – 8%
MLS – 2%
NBA – 26%
NFL – 63%
NHL – 0%
Not sure / No response – 2%

11. In the last 30 days, have you placed a bet on a sporting event? (Select all that apply)

Yes, in Las Vegas – 2%
Yes, outside of Las Vegas – 6%
Yes, online – 7%
No – 88%
Not sure / No response – 1%

12. Having non-North American owners of franchises in the Big Four leagues is generally…?

Good for league business – 28%
Inconsequential – 55%
Bad for league business – 14%
Not sure / No response – 3%

One Question on the Lighter Side:

13. This Halloween, you are most likely to do the following:

Stay home and hand out candy – 55%
Go trick-or-treating – 20%
Stay home and keep the lights off – 15%
Dress up and go to a party – 6%
Not sure / No response – 4%

14. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 14%
6 – Very optimistic – 39%
5 – Somewhat optimistic – 31%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 5%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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