September TSP: Labor Unrest to Highlight NFL Storylines in 2019

1. What will be the top NFL storyline during the 2019 season?

Labor unrest – 31%
Player social activism – 22%
TV ratings – 16%
Talk of extending the season – 15%
New media rights – 7%
International events/growth – 5%
Not sure / No response – 4%

 

2. Which of the following fall events do you most look forward to?

Start of the college football season – 30%
Start of the NFL season – 24%
MLB Playoffs – 15%
Start of the NHL season  – 10%
Start of the NBA season – 9%
US Open – 4%
NASCAR’s Chase for the Cup – 3%
FedExCup Playoffs – 2%
MLS Playoffs – 1%
Not sure / No response – 2%

 

3. As the NFL celebrates its 100th season this year, in which decade of its existence was the league the most culturally relevant?

2010s (now) – 22%
2000s – 18%
1990s – 12%
1980s – 16%
1970s – 15%
1960s – 3%
1950s – 1%
1940s and earlier – 0%
Not sure / No response – 13%

 

4. Which one person has had the most impact on growing the popularity of the NFL?

Pete Rozelle – 17%
Tom Brady – 13%
Jerry Jones – 7%
Paul Tagliabue – 4%
Roger Goodell – 3%
Joe Namath – 3%
Not sure / No response – 53%

 

5. Compared to last season, the 2019 NFL business KPIs will generally be…?

Up – 38%
Flat – 42%
Down – 14%
Not sure / No response – 6%

 

6. At the moment, who is the face of the NFL?

Tom Brady – 42%
Roger Goodell – 9%
Patrick Mahomes – 4%
Colin Kaepernick – 3%
Baker Mayfield – 3%
Jerry Jones – 3%

 

7. Recently Alex Meruelo became the first NHL team owner of Hispanic descent by purchasing the Arizona Coyotes. In what ways, if any, do you expect this fact to improve the NHL’s position with Hispanics? 

Increase fan interest locally – 48%
Increase interest from sponsors – 18%
Inspire others to consider NHL ownership – 14%
Increase fan interest in the NHL nationwide – 5%
Drive youth hockey participation – 4%
Not sure / No response – 35%

 

8. To ensure the long-term success of the Arizona Coyotes, Alex Meruelo should…

Relocate the team elsewhere in the Phoenix, AZ market – 32%
Relocate the team to another market – 26%
Keep the team in Glendale, AZ – 12%
Not sure / No response – 30%

 

9. When does the boost in business for an NHL team that wins the Stanley Cup disappear?

Within 1 year – 21%
Within 2 years – 38%
Within 3 years – 27%
Within 4 years – 3%
Within 5 years – 3%
The boost in business lasts more than 5 years – 5%
Not sure / No response – 3%

 

10. What grade would you give each of the following leagues on their commitment to improving lives and doing good in American/Canadian communities? (A through F, Not sure; “GPA” shown)

NBA – B (2.96)
MLB – B- (2.58)
NHL – B- (2.58)
NFL – C+ (2.22)
MLS – B- (2.50)
PGA Tour – C+ (2.30)
NASCAR – C- (1.68)

For context, below are the results from the same question asked among fans of the respective sport in the most recent edition of the Sponsor Breakthrough Study. (Example: in November 2018, NASCAR fans gave the league a grade of B+ for the league’s community efforts)

NASCAR – B+ (3.40)
PGA Tour – B+ (3.39)
NHL – B+ (3.29)
MLS – B+ (3.27)
MLB – B+ (3.19)
NBA – B (3.13)
NFL – B (2.85)

 

11. What is the most important role of sports?

Building character and teaching young people important values – 20%
Providing entertainment and refuge from daily life – 38%
Serving as a platform to connect and unite people from all walks of life – 35%
Motivating people to lead an active and healthy life – 4%
Offering opportunities for people to socialize – 3%
Not sure / No response – 0%

 

12. Where do you stand on the topic of professional athletes voicing their opinions on social issues?

They are free to speak their minds – 79%
They should stay away from discussing social issues – 14%
It is their responsibility to do so – 6%
Not sure / No response – 1%

 

One Question on the Lighter Side:

 

13. Which legendary NFL player would you most like to see play today?

Jim Brown – 16%
Walter Payton – 10%
Barry Sanders – 9%
Lawrence Taylor – 6%
Bo Jackson – 5%
Joe Namath – 5%
Gale Sayers – 4%
Joe Montana – 4%

 

14. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 13%
6 – Very optimistic – 41%
5 – Somewhat optimistic – 26%
4 – Neither optimistic nor pessimistic – 13%
3 – Somewhat pessimistic – 6%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

Chart showcasing net optimism about individuals' businesses from August 2018 to August 2019.

More Polls

December TSP: SportsBiz Execs Expect 13% of Student Athletes to Immediately Generate Income From Their Name, Image and Likeness

Read Poll

November TSP: SportsBiz Execs Say “Fair Pay to Play” Act Could Have a Negative Effect on College Sports

Read Poll

October TSP: SportsBiz Execs Say Sports Content Not Among the Top Reasons for Subscribing to OTTs

Read Poll

Become a Turnkey
Sports Poll Member

Looking for our Audience Portal Login?Click Here