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Solutions

Intelligence for the Sports Industry

Uncover meaningful insights, assess and determine the value of sponsorships, and take a strategic, data-driven approach to meeting brand objectives.

Solutions

Intelligence for the Sports Industry

Uncover meaningful insights, assess and determine the value of sponsorships, and take a strategic, data-driven approach to meeting brand objectives.

Get Custom Designed Research

We deliver custom insights along with unmatched historical and normative context. Learn how to connect with consumers’ passions and behaviors.

Get Custom Designed Research

We deliver custom insights along with unmatched historical and normative context. Learn how to connect with consumers’ passions and behaviors.

Quantifying sponsorship success by comparing intentions to outcomes

How well is a partnership delivering on the objectives stated by the sponsor? By tracking the key performance indicators across the length of a deal, we help both the property and the sponsor achieve success.

Connecting properties on a global scale with consumer segments based on detailed understandings

Properties must customize their communications and business offerings to multiple fan segments. Turnkey works with these properties to develop formal understandings of the behaviors and expectations of their consumers. This informs more efficient marketing and sales efforts.

Turning unparalleled live event experience into intelligence for clients

Over the past 15 years, Turnkey has collected more data around the live event experience than any other research company. Whether it’s a music festival, the Indy 500, a golf tournament, or the Super Bowl, Turnkey has measured every kind of live event experience.

Growing healthy brands by understanding their relationships with fans

The brand of a sports franchise is a living, breathing reality — driven not only by wins and losses but also by relationships with fans. Consumers connect with these brands year-round. Turnkey helps properties monitor affinity and connections across multiple fan segments to ensure continued equity.

Independent Third-Party Valuation

Turnkey establishes the fair market value (FMV) of sponsorship packages and their individual assets, using our proprietary CPM application. Our process incorporates impressions, exposure, asset engagement, and intangible values to produce a defensible FMV.

Independent Third-Party Valuation

Turnkey establishes the fair market value (FMV) of sponsorship packages and their individual assets, using our proprietary CPM application. Our process incorporates impressions, exposure, asset engagement, and intangible values to produce a defensible FMV.

Insight-Driven Solutions for Brands

Turnkey conducts custom research for brands that are invested or evaluating investments in sports and entertainment. We help ensure alignment between target audiences, activations, and brand messaging. Our proprietary database of Sponsorship Breakthrough metrics across multiple sports and sponsor categories elevates our ability to optimize partnerships and provides context regarding our clients’ performance.

Click below to learn more about how we work with brands on measuring the impact of their sponsorships.
Explore Here

Insight-Driven Solutions for Brands

Turnkey conducts custom research for brands that are invested or evaluating investments in sports and entertainment. We help ensure alignment between target audiences, activations, and brand messaging. Our proprietary database of Sponsorship Breakthrough metrics across multiple sports and sponsor categories elevates our ability to optimize partnerships and provides context regarding our clients’ performance.

Click below to learn more about how we work with brands on measuring the impact of their sponsorships.
Explore Here

man on social media during a live sporting event

Win with Social Media Sports Insights

We offer real-time solutions to measure fan interest in teams, events, sponsors, and media with social media data. Our actionable insights allow teams and brands to measure and evaluate the impact of sports sponsorship and perceptions among individual sports enthusiasts. We tap into social data in unique ways to unlock value and create competitive advantages for our clients.

Win with Social Media Sports Insights

We offer real-time solutions to measure fan interest in teams, events, sponsors, and media with social media data. Our actionable insights allow teams and brands to measure and evaluate the impact of sports sponsorship and perceptions among individual sports enthusiasts. We tap into social data in unique ways to unlock value and create competitive advantages for our clients.

In-Venue Experience Monitor (I-VEM)

This custom research report details the in-venue social conversations that were shared by fans at your event. Using our proprietary geo-fencing technology, this report is designed to identify the key conversations, behaviors, sponsorship placements, and opinions of fans to inform event management and partnership executives.

Player Marketing Assessment

Athlete marketers must better understand their players, including their reach, engagement, and fan composition. By exploring their digital profiles and their respective fans, our research can provide a strategic roadmap for properties to more effectively use their drivers in targeted marketing and promotional campaigns while building and aiding their personal brands.

Athlete SWOT

This research focuses on an individual athlete’s social media profile to identify potential challenges that could negatively impact an athlete’s earning potential with teams and brand sponsors, while simultaneously spotlighting strategic opportunities to grow fans and position to brands and media.

Digital Content Strategy

Most teams have basic analytics around owned content performance. We take it to the next level, providing ongoing, custom content theme analysis to give teams and brands a digital content fingerprint and actionable recommendations to optimize their content strategy.

Endorsement Matching

Understanding why fans love a particular athlete or brand creates insights to power better endorsement opportunities. This research includes fan perceptions of athletes or brands, comprehensive personality assessments, contextual comparisons to other athletes or brands, and recommendations to help our clients make smarter partnership decisions.

Global Fan Research

With in-market social analysis analyzing fan social opinions in 17 markets (and counting!) around the world, we can provide detailed global fan insights to those looking to expand their brand (and sport) to international audiences.

Meet MarketCast

Our sister company MarketCast is a leading media and entertainment research specialist serving needs
across the full content development
and marketing lifecycle.

Learn More

Meet Insight Strategy Group

Our sister company Insight Strategy
Group is a consumer research and strategy agency combining social sciences and cultural expertise to help brands build innovative and impactful experiences for consumers.

Learn More

Meet Fizziology

Our sister company Fizziology is
a leading global social media
analytics and insights firm creating deeper understandings of
consumers.

Learn More

We’d like to hear from you.

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