Solutions

Intelligence for the Sports Industry

Uncover meaningful insights, assess and determine the value of sponsorships, and take a strategic, data-driven approach to meeting brand objectives.

Solutions

Intelligence for the Sports Industry

Uncover meaningful insights, assess and determine the value of sponsorships, and take a strategic, data-driven approach to meeting brand objectives.

Get Custom Designed Research

We deliver custom insights along with unmatched historical and normative context. Learn how to connect with consumers’ passions and behaviors.

Get Custom Designed Research

We deliver custom insights along with unmatched historical and normative context. Learn how to connect with consumers’ passions and behaviors.

Quantifying sponsorship success by comparing intentions to outcomes

How well is a partnership delivering on the objectives stated by the sponsor? By tracking the key performance indicators across the length of a deal, we help both the property and the sponsor achieve success.

Connecting properties with consumer segments based on detailed understandings

Properties must customize their communications and business offerings to multiple fan segments. Turnkey works with these properties to develop formal understandings of the behaviors and expectations of their consumers. This informs more efficient marketing and sales efforts.

Turning unparalleled live event experience into intelligence for clients

Over the past 15 years, Turnkey has collected more data around the live event experience than any other research company. Whether it’s a music festival, the Indy 500, a golf tournament, or the Super Bowl, Turnkey has measured every kind of live event experience.

Growing healthy brands by understanding their relationships with fans

The brand of a sports franchise is a living, breathing reality — driven not only by wins and losses but also by relationships with fans. Consumers connect with these brands year-round. Turnkey helps properties monitor affinity and connections across multiple fan segments to ensure continued equity.

Independent Third-Party Valuation

Turnkey establishes the fair market value (FMV) of sponsorship packages and their individual assets, using our proprietary CPM application. Our process incorporates impressions, exposure, asset engagement, and intangible values to produce a defensible FMV.

Independent Third-Party Valuation

Turnkey establishes the fair market value (FMV) of sponsorship packages and their individual assets, using our proprietary CPM application. Our process incorporates impressions, exposure, asset engagement, and intangible values to produce a defensible FMV.

Strategic Advice for Brands

Turnkey provides strategic counsel to brands that are invested or evaluating investments in sports and entertainment. We help ensure alignment with target audiences, consumer connections, activations, and brand messaging. Our proprietary database of Brand Impact metrics across most sports and sponsor categories elevates our ability to optimize partnerships. These metrics show how to align assets, make proper investments, and meet overall brand objectives.

Strategic Advice for Brands

Turnkey provides strategic counsel to brands that are invested or evaluating investments in sports and entertainment. We help ensure alignment with target audiences, consumer connections, activations, and brand messaging. Our proprietary database of Brand Impact metrics across most sports and sponsor categories elevates our ability to optimize partnerships. These metrics show how to align assets, make proper investments, and meet overall brand objectives.

Meet MarketCast

Our sister company MarketCast is a leading media and entertainment research specialist serving needs across the full content development and marketing lifecycle.

Learn More

Meet Insight Strategy Group

Our sister company Insight Strategy Group is a consumer research and strategy agency combining social sciences and cultural expertise to help brands build innovative and impactful experiences for consumers.

Learn More

Meet Fizziology

Our sister company Fizziology is a leading global social media analytics and insights firm creating deeper understandings of consumers.

Learn More

We’d like to hear from you.

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